I read an article this past week on the importance of references and wanted to add my two cents.
The reference checking process is interesting. Some companies wholeheartedly believe in them, while others adamantly don’t – as they believe “no one gives a bad reference.” Sadly, this isn’t the case – as I have checked references on candidates that have come back negative. And, have even said, “I don’t know why he keeps putting me as a reference!” Yikes. So, be sure you properly vet your references and/or prepare them for the reference check process.
Here are some tips on handling references:
1. Protect their privacy. Don’t add your references’ names and contact information on resumes you post to the web. They will get contacted (or spammed). So, save them some grief. And if they find out you were the cause, they may be upset. I suggest you only give your references when it is time - post interview.
2. Fully prepare your references. When you are at the reference check phase with a company, call your references before submitting their contact information. Be sure to:
a. First, make sure you know that the reference you are giving is a “huge fan” and wants to see you succeed. This will come out in their voice and energy (as well as speed with which they get back to the potential employer).
b. Confirm they are willing to serve as a reference – for a specific position. Yes, specific position. Make sure you know they think you would be an excellent “Sales Manager” rather than an individual contributor. They must have in their head (in advance) why you will be a good fit. You need to provide this to him/her – as your reference won’t have any of these details (may not know the company, context, etc.).
c. Coach them on what you want them to say. You probably know where the potential hiring company thinks you might fall short. So, coach your reference to "shore up" this potential weakness in advance of the conversation. Perhaps you are trying to get a job doing something where you have little experience – make sure your reference can provide examples of how you have tackled this challenge in the past (learned quickly, taken on a new responsibility with success, etc.). It’s critical that your reference not get blindsided and say the wrong thing.
d. Follow up with the reference after the call. Thank them for their support and ask them what they thought of the call. Any “sticky questions?” This will give you insight as to what the potential employer is worrying about (if anything).
If you follow these guidelines, you are sure to win the job! Good luck!
